Charlie Grinnell serves as Red Bull’s Global Social Media Manager, Sports managing the company’s global social strategy as it pertains to sports initiatives. His primary duties include defining strategic priorities, social media education and editorial project support within the organization. The journey for Grinnell began in moving image production with stints at Alterna Films, Poor Boyz Productions, and outdoor retailer Arc’teryx. While working as a freelance producer for clients such as Nike and NBC Sports, Charlie followed a passion for digital marketing which lead him to Invoke Media, the digital agency responsible for creating Hootsuite. Most recently Charlie worked on the digital marketing team at Red Bull Canada in Toronto.